Came to the conclusion there are only three types of stores in Zermatt... sporting goods, swiss watches, and swiss knives. Here are a couple watches in the $22,000 - $25,000 price range.
On our third and last day in Zermatt we wanted to do a day hike out to the small village of Zmutt (where it is said that some residence consider Zermatt "the big city" and have never been there).
The view of Zermatt on the way down from Brian's apartment.